06th May 2008
In the competitive world of nature, flowers must both attract and reward their insect visitors in order to ensure that the flower's pollen is distributed. If a plant is not attractive in some compelling way, a bee is unlikely to notice the flower and mak...
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18th April 2008
One of the main precepts I teach my clients is that your business is only going to grow as fast and as far as you do. Growth, both personal and professional, requires two things:
* Self evaluation
* An ability to change (Notice I didn't say "willingn...
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11th April 2008
Bottom line, marketing is all about connection, not about sales. Because one sale does not make a customer. The proof of this pudding is in the longevity of the relationship.
To make it truly effective, your overall marketing objective should be esta...
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24th January 2008
Remember learning to ride a bike, and how nerve-wracking it was to see a big pothole in the street? You'd concentrate so hard on that pothole, and keep telling yourself "Don't run into the pothole. Don't run into the pothole." And lo and behold, you'd ...
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19th January 2008
Writing web copy is different from writing other material because people read websites differently than they do books, magazines or print ads. You've got about 5 seconds, tops, to catch your website visitor's attention. And if what they read bores or co...
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02nd March 2007
We have definitely entered the Age of the URL. You practically can't walk down the street these days without tripping on a website. It seems like everyone from LL Bean to Oprah to your dentist has one. And the fact is, as a solo entrepreneur, you could...
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19th February 2007
If you're like many service professionals, you've probably experienced the ups-and-downs of growing your business.
Business growth happens for one major reason - more clients want more of your services. Attracting clients requires the dreaded "M" w...
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